10 Best LinkedIn Automation Tools For Lead Generation In 2024

• LinkedIn is a powerful platform for lead generation, with 82% of B2B marketers citing it as their top source.
• LinkedIn automation tools streamline manual tasks like discovering contacts, sending connection requests, and following up with prospects, saving time and resources.
• Benefits of automation tools include personalization options, outreach reporting, campaign analysis, and A/B testing.
• Potential drawbacks include LinkedIn’s restrictions, changing algorithms, and account safety concerns, necessitating caution and compliance with platform policies.
• Popular LinkedIn automation tools offer features like prospecting, scraping, messaging, outreach, and integration with CRMs and marketing automation tools.

It’s well-known that LinkedIn is the top source for lead generation. 82% of B2B marketers say they get their best results here. That’s impressive!

What’s the secret?

LinkedIn offers many networking opportunities. It helps you build meaningful connections with businesses and stakeholders globally.

You can promote your product and generate quality leads on this platform.

However, finding prospects on LinkedIn isn’t quick. It takes time and patience.

Fortunately, there are many automation tools designed to make this easier.

These tools help you get the most out of LinkedIn’s lead generation capabilities.

What is LinkedIn Automation?

LinkedIn automation refers to using tools or software designed for this platform to streamline manual tasks.

These tasks include discovering contacts, sending connection requests, and following up with prospects.

These solutions save time and make prospecting, lead generation, and outreach easier.

Benefits of Using LinkedIn Automation Tools

Let’s be honest: instead of washing dozens of dishes by hand, you’d rather use a dishwasher.

The same logic applies to LinkedIn automation tools.

They Save Your Resources

LinkedIn automation solutions save valuable time.

This allows you to focus on important tasks like building marketing strategies or analyzing data for improvement. This is probably their main benefit, but it’s not the only one.

They Provide Personalization Options

LinkedIn automation tools help you personalize your outreach.

Your prospects will get human-like messages with relevant offers, no matter how many are on your list.

They Help with Outreach Reporting

LinkedIn automation software tracks your performance.

This includes the number of replies and conversions.

You can identify growth points and adjust your prospecting efforts accordingly.

They Help Analyze Your Campaigns

Thanks to A/B testing features, you can experiment with outreach templates.

This helps identify which templates generate more replies.

Drawbacks Of Using LinkedIn Automation Tools

You raise an excellent point regarding the potential drawbacks and risks associated with using LinkedIn automation tools. It’s crucial to be aware of and cautious about the following:

• LinkedIn Restrictions and Policies: LinkedIn has strict guidelines and limitations on actions like sending connection invitations, InMails, and overall connection growth. Automation tools that violate these policies risk temporary account restrictions or even permanent bans, which could result in losing valuable connections and efforts.
• Changing Algorithms and Rules: LinkedIn frequently updates its algorithms and policies to combat abuse and maintain a positive user experience. These changes can impact the effectiveness of automation tools, rendering certain techniques or settings obsolete or potentially risky.
• Account Safety and Reputation: Overaggressive or spammed automation practices can damage your professional reputation on LinkedIn and lead to account suspensions or bans, which can be detrimental to your networking and business prospects.

To mitigate these risks, it’s essential to exercise caution and stay up-to-date with LinkedIn’s current rules and regulations. Some best practices include:

1. Monitor Updates: Regularly check for changes in LinkedIn’s policies and adjust your automation tool settings accordingly to ensure compliance.
2. Use Reputable Tools: Choose automation tools from reputable vendors that prioritize user safety and adhere to LinkedIn’s guidelines.
3. Set Reasonable Limits: Configure your automation tool to operate within reasonable limits for actions like connections, messages, and engagement to avoid triggering LinkedIn’s anti-spam measures.
4. Personalize Outreach: Incorporate personalization into your automation efforts to maintain a human touch and avoid appearing spammed or aggressive.
5. Maintain Activity Balance: Combine automation with manual, human-like activity to create a natural engagement pattern and avoid raising red flags.
6. Seek Professional Guidance: If unsure about specific automation practices or settings, consult with professionals or seek guidance from the tool vendor’s support resources.

By following these best practices and remaining vigilant about LinkedIn’s evolving policies, you can leverage the benefits of automation tools while minimizing the risks of account restrictions or bans, ensuring a safe and sustainable prospecting experience on the platform.

Types of LinkedIn Automation Solutions

Let’s dive in and explore different automation tools to find the perfect fit for your unique lead generation goals.

Messaging Automation Tools

This software helps you connect with more people in less time.

Features of Messaging Automation Tools:

• Automate repetitive tasks such as sending connection requests, messages, and follow-ups.
• Improve engagement by enabling personalized messaging at scale.
• Help build and nurture professional relationships by consistently keeping in touch with connections.
• Enhance lead generation efforts by automating outreach campaigns and follow-up sequences.

Scraping Tools

With these specialized applications, you can extract data from LinkedIn profiles and search pages.

Features of Scraping Tools :

• Automate the extraction process, saving time and effort.
• Identify potential leads and LinkedIn prospects for businesses or recruitment purposes.
• Gather insights on competitors’ profiles and activities on the platform.
• Streamline candidate sourcing and talent acquisition processes.
• Collect data for market analysis and trend monitoring.

Multichannel Outreach Tools

These solutions facilitate LinkedIn outreach through various channels. They typically offer advanced options such as automation, tracking, and customization to optimize prospect engagement.

Features Multichannel Outreach Tools:

• Streamline multiple campaigns across available channels within LinkedIn.
• Enable personalized and on-point communication with the target audience.
• Provide insights and analytics to measure the effectiveness of outreach campaigns.

Sales and Marketing Automation Tools

These software apps automate various tasks on the platform, such as LinkedIn lead generation, content or meeting scheduling, audience targeting, and social selling.

Features of Sales and Marketing Automation Tools:

• Automate repetitive tasks, freeing time for sales teams to focus on strategy and creativity.
• Leverage targeting to reach the most relevant LinkedIn accounts.
• Strengthen interactions with prospects, leading to increased engagement.
• Offer advanced analytics and reporting features to track campaign performance and optimize actions based on data-driven insights.

10 Best LinkedIn Automation Tools To Use In 2024

1. Snov.io
2. Phantombuster
3. Dux-Soup
4. Linked Helper
5. UpLead
6. Reply.io
7. We-Connect
8. Zopto
9. LinkedRadar
10. Evaboot

Top LinkedIn Automation Tools for Lead Generation

1. Snov.io: Best Tool For LinkedIn Prospecting & Scraping

• Rate: 4.5 out of 5 on G2
• Reviews: 364
• Best For: LinkedIn Prospecting & Scraping

Snov.io is a sales engagement and automation platform suitable for businesses of any size. It automates manual tasks and keeps your leads engaged, delivering hot leads directly to you.

Snov.io Key Features:

• Prolific prospecting solution: Use the tool on the search page, personal accounts, and company profile pages to gather extensive contact lists.
• Collaborative lead generation with Sales Navigator: Collect more leads that fit your ICP from Sales Navigator and convert them faster by diversifying your contact channels.
• LinkedIn URL Finder: Find emails from a list of links easily.
• Extra tools and perks: Access a sales CRM to source high-quality contacts and build your sales funnel.

Pro-tip: Apply filters on the LinkedIn search page, launch LI Prospect Finder to get prospects’ email addresses, and use Snov.io Email Drip Campaigns to contact them via email.

Snov.io Pricing:

• Forever Free Plan: Up to 50 email addresses
• Starter: $39/month
• Pro: Starting from $99/month

2. Linked Helper: Best Tool for LinkedIn Outreach

• Rating: 4.5 out of 5 on G2
• Reviews: 121
• Best for: LinkedIn outreach

Linked Helper automates outreach and engagement on LinkedIn, turning prospects into loyal customers.

Linked Helper Key Features:

• Tailored outreach: Automate sending or withdrawing connection requests.
• Communication personalization: Craft custom messages, follow-ups, endorsements, and invites for group participation.
• Auto-profile visits: Review a range of LinkedIn profiles to earn reciprocal profile visits.
• In-built CRM: Manage leads at every stage of pipeline building.

Pro-tip: Linked Helper mimics human actions by clicking buttons and typing messages without inserting code into LinkedIn. Its intelligent action limits set maximum allowed actions for invites, messages, and follow-ups.

Linked Helper Pricing:

• 14-day free trial with limited automation features
• Standard: $15/month
• Pro: $45/month

3. PhantomBuster: Best Too For LinkedIn Prospecting & Scraping

• Rate: 4.2 out of 5 on G2
• Reviews: 41
• Best for: LinkedIn prospecting & scraping

PhantomBuster is code-free software that offers dozens of phantoms (automation) to help you collect data, generate leads, and boost growth.

PhantomBuster Key Features:

• LinkedIn Profile Scraper: Collect data from LinkedIn profiles, including emails.
• LinkedIn Profile URL Finder: Locate profiles by name and access ready-to-use links in a CSV file.
• LinkedIn Message Sender: Send personalized messages to your connections automatically.
• Sales Navigator Search Export: Transfer search results to a spreadsheet and build your outreach strategy.

Pro-tip: Set the maximum number of connections and messages to stay within LinkedIn limits. Use multiple accounts across your sales team for a higher volume of connections.

PhantomBuster Pricing:

• 14-day free trial
• Starter: $69/month
• Pro: $159/month
• Team: $439/month

4. Dux-Soup: Best Tool for LinkedIn Outreach

• Rate: 4.3 out of 5 on G2
• Reviews: 74
• Best for: LinkedIn outreach

Dux-Soup creates solutions for accelerated lead generation. It helps you nurture leads through the sales process, automate routine tasks, and grow your business.

Dux-Soup key Features:

• LinkedIn activity automation: View prospect profiles, auto-endorse skills, and track activity.
• LinkedIn drip campaigns: Facilitate outreach with automated first-contact messages and follow-ups.
• Prospect management: Locate previously tagged profiles for follow-ups and upload lists for micro-targeted campaigns.
• Downloading profile details: Source LinkedIn profile data and upload it into your CRM.

Pro-tip: Customize the time delay between automatic actions to make your LinkedIn activity human-like. Use features like Visit Profiles, Visit & Connect, or Scan Profiles to streamline prospecting.

Dux-Soup Pricing (individual):

• Pro Dux: $14.99/month
• Turbo Dux: $55/month
• Cloud Dux: $99/month

5. UpLead: Best Tool For LinkedIn Prospecting & Scraping

• Rating: 4.7 out of 5 on G2
• Reviews: 741
• Best for: LinkedIn prospecting & scraping

UpLead is a B2B prospecting solution that provides contact and company data, enhancing prospecting efforts with real-time email verification and over 50 LinkedIn search criteria options.

UpLead Key Features:

• Advanced filtering: Search for prospects using over 50 filters, including location, industry, management level, and revenue.
• Technographics: Generate leads based on the specific technology types they adopt.
• Account-based marketing: Initiate lead generation and outreach campaigns by targeting specific accounts.
• Real-time verification: Automatically verify emails in real-time for timely delivery.

Pro-tip: Use advanced filtering options to identify highly targeted prospects based on industry, job title, location, company size, and more. Transfer data directly to your CRM or download it as a CSV file.

UpLead Pricing:

• 7-day free trial with 5 credits
• Essentials: $99/month
• Plus: $199/month
• Professional: Custom quotation

6. Reply.io – Best Tool For LinkedIn and Multichannel Outreach Campaigns

• Rating: 4.6 out of 5 on G2
• Reviews: 1231
• Best for: LinkedIn and multichannel outreach campaigns

Reply.io is a powerful tool that helps sales and marketing professionals connect with potential customers across various communication channels. It uses effective inbound and outbound messaging technologies, like chatbots and automated messengers, to streamline interactions.

Reply.io Key Features:

• Automated Activities: Set messaging, connection requests, profile views, post engagement, and likes on autopilot.
• Smart Sequences: Create message campaigns focused on social steps or multichannel outreach.
• Web Crawling: Discover and extract prospects’ email addresses and phone numbers for lead generation.
• Instant Messaging: Receive messages through WhatsApp and SMS for convenient communication with prospects.

Pro Tip:

When you connect your LinkedIn account to Reply.io, you can control automation limits. These limits ensure your LinkedIn activity stays within platform boundaries, preventing potential account blocks. Set limits for Total Daily Interactions, Connections & Messages, and Replies Detection for responsible LinkedIn use

Reply.io Pricing:

Try Reply.io free for 14 days, including 200 data search credits and an AI sequence generator. Upgrade for additional features with paid plans:

• Starter: $59 per user/month
• Professional: $99 per user/month
• Ultimate: $139 per user/month

7. We-Connect – Safe and Affordable LinkedIn Outreach

• Rating: 4.5 out of 5 on G2
• Reviews: 64
• Best for: LinkedIn prospecting and outreach

We-Connect is a cloud-based LinkedIn automation tool with various options for safe and cost-effective prospecting and outreach.

We-Connect Key Features:

• Intuitive Sequences: Seamlessly handle profile visits, post likes, connection invites, and follow-ups within a single campaign.
• Free InMails: Easily reach out to previously inaccessible profiles for lead generation.
• Centralized User Management: Add multiple users and track campaign performance from one dashboard.
• Free Support and Help Library: Access FAQs, articles, videos, and best practices for LinkedIn outreach.

Pro Tip:

Try We-Connect’s all-in-one dashboard to run personalized campaigns, follow up with contacts, manage lead lists, and analyze results.

We-Connect Pricing:

• 14-day free trial
• LinkedIn Plan: $49/month
• LinkedIn+Email Plan: $79/month

8. Zopto – LinkedIn Lead Generation Automation

Rating: 4.5 out of 5 on G2 | Reviews: 62 Best for: Social selling and B2B lead generation

Zopto is a cloud-based tool designed specifically to automate LinkedIn lead generation. It helps businesses, particularly B2B companies, connect with and reach out to potential customers efficiently.

Zopto Key Features:

• Levels of Engagement: Match desired engagement levels with prospects, like connection invites, message sequences, and free InMails.
• Lead Management: Monitor leads in real-time on your dashboard and share information with team members.
• Automated Campaigns & Messaging: Schedule outreach campaigns, A/B test them, and get alerts when prospects reply.
• Multiple Integrations: Leverage marketing automation and CRM tools with thousands of integrations through Zapier and webhooks.

Pro Tip:

Create a campaign targeting those who have viewed your LinkedIn profile. Profile views indicate interest, making it easier to connect with prospects already interested in you or your product.

Zopto Pricing:

• Basic: $197/month
• Pro: $297/month
• Agency & Enterprise Basic: $156/month
• Agency & Enterprise Pro: $237/month

9. LinkedRadar – Intelligent LinkedIn Messaging and Outreach

• Rating: 4.6 out of 5 on G2
• Reviews: 30
• Best for: LinkedIn messaging and lead generation

LinkedRadar offers auto-connect tools with intelligent human simulation for personalized outreach, building strong professional relationships, and generating leads.

LinkedRadar Key Features:

• LinkedIn Scraper: Gather thousands of prospects effortlessly using a single keyword or URL for lead generation.
• Personalized Templates: Elevate engagement with expertly crafted templates tailored for LinkedIn outreach.
• Automated Messages: Enhance response rates with customizable message templates for effective communication.
• Time Zone Management: Optimize outreach by scheduling activities to coincide with prospects’ active hours.

Pro Tip:

Take advantage of 60+ business email templates to compose compelling email copy for your prospects.

LinkedRadar Pricing:

• Start: $19.9/month
• Biz: $29.9/month
• Pro: $69.9/month
• Team: $99.9/month

10. Evaboot – LinkedIn Prospecting and Outreach Chrome Extension

• Rating: 4.6 out of 5 on G2
• Reviews: 71
• Best for: LinkedIn prospecting and lead generation

Evaboot is a Chrome extension that helps you export leads from Sales Navigator to a spreadsheet and fetch their emails. Please note that it doesn’t provide direct scraping from the LinkedIn platform.

Evaboot Key Features:

• Data Export and Cleaning: Transfer Sales Navigator data to CSV files and cleanse prospects’/company names and job titles.
• Lead Filtering: Eliminate manual lead verification and automatically identify false positives based on predefined filters.
• Email Finder and Verifier: Utilize multiple sources, including LinkedIn, web searches, and algorithms, to locate accurate emails.
• Team Management: Connect unlimited Sales Navigator accounts and invite team members to share export and email credits.

Pro Tip:

Extract leads from LinkedIn using Sales Navigator (up to 2,500 leads daily). Additionally, utilize Evaboot’s email finder to obtain contacts for your exported leads.

Evaboot Pricing:

• Paid plans start from $29/month.

When choosing a LinkedIn automation tool, it’s crucial to consider various factors to make an optimal decision that aligns with your specific needs and goals.

Here are the key points to evaluate:

1. Compatibility and Integration: Ensure seamless integration with your existing CRM and software systems to avoid interoperability issues that could hinder prospecting effectiveness.
2. Scalability: Select a solution that can accommodate your business growth, allowing you to scale up without frequent changes or replacements.
3. User-Friendliness: Prioritize tools with intuitive interfaces and accessible designs to facilitate easy adoption and minimize the need for extensive training among team members.
4. Functionality: Thoroughly assess the range of functionalities offered, such as workflow automation, task scheduling, data analysis, and reporting, to ensure they align with your specific automation needs for lead generation.
5. Customization: Determine the level of customization offered by the tool, allowing you to tailor the LinkedIn automation processes according to your unique requirements.
6. Reliability: Choose a tool with a proven track record of reliability and stability to prevent frequent downtimes or technical issues that could disrupt operations and negate the benefits of automation.
7. Security: Prioritize security features like encryption capabilities, access controls, and compliance with industry standards and regulations to safeguard sensitive data and protect against potential breaches.
8. Support and Documentation: Evaluate the quality of support and documentation provided by the vendor, including access to comprehensive resources like a knowledgebase and responsive customer support for efficient troubleshooting and issue resolution.
9. Price: Consider the total cost of ownership, including upfront fees, subscription or licensing costs, maintenance expenses, and any additional charges for advanced features or support services, ensuring that the benefits outweigh the investment.
10. Community and Ecosystem: Assess the size and activity of the user community surrounding the automation tool, as a vibrant community can provide valuable insights, resources, and support to optimize usage and overcome challenges.

By carefully evaluating these factors and understanding your specific needs and requirements, you can make an informed decision and select the most suitable LinkedIn automation tool to streamline your prospecting efforts effectively and efficiently.