Key Takeaways:
- Businesses and entrepreneurs use LinkedIn’s ‘People Also Viewed’ feature to find similar leads.
- The feature shows a list of profiles similar to yours, helping in lead generation.
- Users can add or remove the PAV box from their profile in settings.
- The PAV section helps expand social networks and find similar leads quickly.
- LinkedIn updates the PAV list monthly, making profiles more discoverable.
Businesses and self-entrepreneurs are always looking for better ways to find similar users on LinkedIn. Wouldn’t it be great if you could quickly and easily spot users who are just like your perfect lead?
Well, LinkedIn has an innovative feature called ‘People Also Viewed’ that can solve all your lead generation problems. Sadly, LinkedIn’s PAV feature sometimes gets a bad reputation because users misunderstand it or make wrong assumptions.
This article explains how the ‘People Also Viewed’ feature can help you boost your lead generation on LinkedIn effectively.
What Does ‘People Also Viewed’ Mean on LinkedIn?
LinkedIn’s ‘People Also Viewed’ feature shows a list of profiles similar to yours. For example, viewers may have the same job titles, industries, and tags as you.
The ‘People Also Viewed’ section appears on the right side of your profile and shows an extensive list of LinkedIn members. The box includes profiles that your viewers have also viewed. You can see the following features of PAV users:
- Job Titles
- Names
- Profile Photos
LinkedIn users cannot control which profiles appear in their PAV box. The platform uses a unique algorithm that follows the habits of your viewers to determine the list. LinkedIn members in this category are typically like-minded or similar to your profile.
The platform updates the ‘People Also Viewed’ section monthly and lets users view at least ten profiles at a time. A bonus of using the PAV LinkedIn feature is that it can significantly increase the discoverability and accessibility of your profile.
Remember, the PAV feature does not reveal your browsing history or that of other LinkedIn members.
Remove or Add the People Also Viewed Box on LinkedIn
LinkedIn allows users to decide whether they want to display the PAV list. Here’s how you can add or remove the People Also Viewed box:
How to Add the People Also Viewed Box?
Even though you cannot control who visits your LinkedIn profile, you can choose to view the profiles of those who visit you. LinkedIn provides the option to view the profiles visiting you every day. Here’s how to add the ‘People Also Viewed’ box to your LinkedIn profile:
- Go to your homepage.
- Click the ‘Me’ icon at the top.
- Click the dropdown menu and choose “Settings & Privacy.”
- On the left-hand side, select “Account Preferences.”
- Click “Site Preferences.”
- Click “Change” beside “People also viewed.”
- Switch the toggle to the right to turn on People also viewed on your LinkedIn profile.
- LinkedIn automatically saves changes.
How to Remove the People Also Viewed Box?
The People Also Viewed box shows the profiles of LinkedIn users who have visited your profile. If you don’t want to see other users visiting your profile, you can remove the People Also Viewed box. Here’s how:
- On your LinkedIn homepage, click the “Me” icon.
- Open the dropdown menu and click “Settings & Privacy.”
- Click “Account Preferences” on the left-hand side.
- Click “Site Preferences.”
- Click “Change” next to “People also viewed.”
- Turn the toggle to the left to remove the box.
LinkedIn automatically saves changes.
What’s the Purpose of the ‘People Also Viewed’ Section on LinkedIn?
The ‘People Also Viewed’ section helps users expand their social network. This feature allows users to connect with LinkedIn profiles they have never met before. It shows similar profiles and helps users connect socially.
Moreover, the ‘People Also Viewed’ section gives credibility to your LinkedIn profile. It also displays your competitors and can direct potential prospects away from your LinkedIn profile.
Why Should You Enable People Also Viewed on Your Profile?
Like setting your profile to private mode, enabling the People Also Viewed box on your LinkedIn profile is a personal decision.
The choice varies depending on the needs of different users. Some LinkedIn users do not like how they cannot control who adds to the PAV section. If a lead visits your LinkedIn Profile and sees fake accounts or irrelevant people in your PAV, it may negatively impact your profile and brand.
However, while updating your profile, you may add the People Also Viewed box and see if it generates leads on LinkedIn. Doing this will help you decide if the feature is helpful for your profile.
If you don’t notice any change, you can disable the PAV section to control what other users view on your profile.
While using the PAV feature for LinkedIn profiles, focus on the People Also Viewed section on your leads’ profiles.
Even if you have disabled the feature on your profile, you can still view the People Also Viewed section of users who have it turned on. Since users often overlook it, it remains active on most lead profiles.
Here are some ways to use the People Also Viewed section to boost lead generation on your LinkedIn profile:
Learn More About Leads
While viewing profiles on LinkedIn, you may come across a lead’s profile that seems good but lacks information. The People Also Viewed section helps you get insights to personalize your outreach.
Sometimes, this feature includes close connections or colleagues with more information about a project or organization. The more you know about a lead, the better your outreach. It also increases the chances of receiving positive responses.
Find Similar Leads
If you find a lead that seems perfect, you will find similar connections in the PAV section. LinkedIn’s algorithms connect similar profiles in the People Also Viewed section, making it easier to find matching profiles.
After adding the user to your lead list, look for effective LinkedIn profiles. You may come across similar leads without spending hours.
Figure Out Seniority
If your target lead does not have a clear description and title, the People Also Viewed section will help you figure out their seniority. While looking for leads, you may encounter profiles with CEOs or business owners.
The added information will shape your outreach and personalize your approach effectively. It also helps send a personalized connection request to let users know that you would like to add them to your network.
Conclusion
LinkedIn plays a vital role in helping users connect with others. With numerous features available on the platform, it has become easier to connect to profiles and make strong connections.
The People Also Viewed box allows LinkedIn users to connect with leads with similar interests. It also boosts lead generation. LinkedIn has undoubtedly become a beneficial platform for users to connect with many advantages.
How can I add the People Also Viewed box to my LinkedIn profile?
To add the People Also Viewed box, go to your LinkedIn homepage and click the ‘Me’ icon. Select “Settings & Privacy,” then “Account Preferences,” followed by “Site Preferences.” Find “People also viewed” and switch the toggle to the right.
How can I remove the People Also Viewed box from my LinkedIn profile?
To remove the People Also Viewed box, go to your LinkedIn homepage, click the ‘Me’ icon, and open “Settings & Privacy.” Under “Account Preferences” and “Site Preferences,” find “People also viewed” and switch the toggle to the left.
What is the People Also Viewed feature on LinkedIn?
The People Also Viewed feature on LinkedIn shows a list of profiles similar to yours. These profiles are typically viewed by the same people who view your profile, helping you find like-minded connections.
How often does LinkedIn update the People Also Viewed section?
LinkedIn updates the People Also Viewed section monthly. This means the list of similar profiles is refreshed regularly, ensuring you always see the most relevant connections based on viewer habits.
Can I control which profiles appear in the People Also Viewed box?
No, you cannot control which profiles appear in the People Also Viewed box. LinkedIn uses an algorithm to determine the profiles based on the viewing habits of your profile visitors.
Does the People Also Viewed feature show my browsing history?
No, the People Also Viewed feature does not reveal your browsing history or that of other LinkedIn members. It simply shows profiles that are often viewed by the same users who visit your profile.
Why should I enable the People Also Viewed feature on my LinkedIn profile?
Enabling the People Also Viewed feature can increase your profile’s discoverability and accessibility. It helps you connect with similar professionals and expand your network, which can be beneficial for lead generation and professional growth.
How to find out who viewed your profile anonymously?
Follow the steps mentioned below to view your LinkedIn profile anonymously
- Click on “Me” on the homepage.
- Select “Settings & Privacy” from the dropdown menu.
- Next, click on the “Privacy” section.
- Go to “Profile viewing options” and click “Change.”
- Click on “Private mode.”
Can businesses see who has viewed their LinkedIn company pages?
No, LinkedIn does not currently offer a feature for businesses to view who has visited their company pages. This information remains private to protect user privacy.