If You Want To Grow Your Business Book, Use LinkedIn.
Are you looking for new employees, new customers, or are you just trying to raise the profile of your brand? Anyway, prospecting on LinkedIn is comfortable with a little dedication.
Cold prospecting is to contact someone you don’t know to tell them about your company’s services. It is, in fact, the equivalent of LinkedIn as cold calling. Although cold calling has a bad reputation, people still see good results. (Or else we would not have adapted cold calling to the internet, right?)
LinkedIn urges its users to make connections to stimulate professional relationships. Users expect people to approach them, so don’t worry about bothering or annoying someone.
There Are 10 Best Practices For Prospecting On LinkedIn:
1. Optimize Your Profile.
The number#1 activity on LinkedIn is viewing member profiles, so make sure your profession appeals to decision-makers. Before you send your first message, you must enter each field in your profile. We recommend writing in the first person to increase authenticity and build trust from the start. Avoid mentioning generic skills. Be specific about how your skills position you as an expert in your industry.
Further, consider going premium. It is worth the monthly investment to upgrade to LinkedIn’s premium service. There are four options to choose from – career, business, sales, and recruitment – and each membership offers different benefits. For prospecting, we recommend LinkedIn Sales or LinkedIn Business.
2. Use One Outreach Method Consistently.
Many experts have developed methods for successful outreach on LinkedIn. Whatever LinkedIn guru you trust and follow, be consistent. Use that scope for at least three months before you try a different approach.
3. Search With A Purpose.
Take advantage of LinkedIn’s search options. View the functions and how you can get the most out of the platform. (Tip: LinkedIn supports Boolean searches and filters; if you use them correctly, you increase the quality of your search results.) There are many ways to automate LinkedIn searches; however, this violates LinkedIn’s user agreement, so do this at your own risk.
4. Check Out “People Also Viewed.”
Browse the users listed under “People also viewed” to the right of your profile’s homepage. Although these people are not prospects, they might be your competitors, so it is worth checking if they use profile enhancing tricks that you may have missed.
5. Leverage Search Alerts.
Determine your search criteria and click on “Create search alarm.” LinkedIn then sends you a weekly overview of all new results for that search. Don’t forget to be as specific as possible. Quality over quantity.
6. Alumni Search – Use It!
Use this tool as an easy way to introduce yourself to fellow alumni. It is a massive pool of potential connections, and sharing the same alma mater is a useful ice breaker.
7. Prospect People Who View Your Profile.
As soon as you start your reach, you notice that more people are viewing your profile. Enjoy their curiosity and try to attract their company. Although not everyone will be your ideal prospect, they may know a perfect fit for the services you offer. Be brave; you miss every shot you don’t make!
8. Synchronize With A CRM.
After following these steps, notice an increase in leads from LinkedIn. Make sure you have set up software that records your leads. By synchronizing your LinkedIn with a CRM, you ensure that you reach your new customer funnel.
9. Use In-Mail Wisely.
Use the In-Mail messages you receive as an example of how you cannot structure your messages to potential customers. They are notorious because they are impersonal, intrusive, and not strategic. Study their copy and think of their phrasing. What makes them pushy? Which words feel uncomfortable and forced? Work backward to make a copy for your company that is polite, strategic, and justified.
10. Join Groups.
Connecting and creating relationships on LinkedIn is vital in the prospecting process. Treat groups like any other forum: be friendly and offer great advice. Don’t be sales – you don’t want to push your services in the throat of others. The idea is to build trust and a reputation for quality. Groups are great for referrals and word of mouth.